Personal Brand
This personal brand was developed to reflect my personality as a designer—playful, expressive, and a little eccentric.
The goal was to create a personal brand that feels memorable, authentic, and adaptable as I continue to grow as a designer. I wanted the identity to reflect my creative approach while remaining clear, cohesive, and usable across different formats.
PROJECT: Personal Branding
SOFTWARE: Illustrator, InDesign
STYLE: Friendly Y2K & Clean
The identity combines bold typography, playful graphic elements, and a bright color palette to create a distinct visual voice. The cat mark sits at the center of the system, supported by icons, patterns, and flexible layouts.
- MOOD BOARD
Before designing, I gathered images and type references to explore the typography, color, and graphic elements that would shape the overall feel of the brand. From there, I refined those ideas into a playful and recognizable visual system that works across print and digital.
BUSINESS CARDS
The identity was designed to work across digital and print formats including social media, portfolio materials, promotional graphics, and branded collateral. Its flexibility allows the brand to stay recognizable while adapting to different contexts.
The outcome was that this brand gives me a visual foundation that feels true to who I am as a designer. It captures my interest in playful typography, city-inspired visuals, and expressive composition while creating a cohesive system I can continue to grow with.