Dogtown Restaurant Rebranding
Dogtown is a local Milford, CT spot known for its casual, high-energy, no-frills atmosphere. It serves as a community hangout for students, families, and late-night crowds, built around comfort food and familiar routines. Its identity is rooted in accessibility and local culture rather than polish, giving it a strong, authentic neighborhood presence.
This rebrand strengthens Dogtown’s identity by creating a more cohesive visual system across different applications. I also developed a mascot, sticker sheet, and billboard concepts, which are things the business does not currently have. These additions help extend the brand into more flexible and recognizable formats across both physical and digital spaces. Overall, the system brings more consistency and clarity to the brand while staying true to its local, community-driven character.
PROJECT: Rebranding
SOFTWARE: Indesign, Illustrator, Photoshop
STYLE: Skater, Family-friendly eatery
